Why data quality is not boring administration work, but one of the most important Salesforce capabilities.
Salesforce
Why CRM adoption fails after go-live
A practical explanation of why CRM adoption is an operating problem, not only a training problem.
Salesforce
What I check before changing a Salesforce org
A simple checklist for understanding risk before making changes in Salesforce.
Salesforce
Salesforce is not the project. The process is.
A practical way to explain why CRM work should start with the sales and service process, not with screens, objects, or automation.
Uncategorized
Why Salesforce and what is it?
Well, I want to make it short, Salesforce is a CRM system, which means Customer Relationship Manager, from a “puristic” point of view, and frequently companies need a place where […]